Web Marketing for Sundance Indie Film Hopefuls
As filmmakers and movie stars alike congregated in Park City, Utah for the annual Sundance Film Festival, great expectations filled most of those attending. For the independent filmmaker, the chance to screen their film and maybe have the film optioned by a major studio is a powerful lure. Filmmakers have come to Sundance with the very same hope for over 30 years. Now, as filmmakers are so technologically clever, they can engage in some web marketing plans of their own, without necessarily having to hire a social media agency.
One way that independent filmmakers likely could build up some publicity for their films heading into the Festival could be through YouTube. They likely could post clips of the movie, small teasers really, and interview clips of the film’s stars. This most likely would hopefully whet the interest of some industry insiders, giving them a brief glimpse into a potential hit film.
Another way that independent filmmakers most likely could drum up interest in their films would be to take to Facebook and Twitter. The power and scope of both Facebook and Twitter cannot be underestimated. Facebook alone can reach pertaining to 800 million people. If a film or director most likely could generate enough interest on either platform, they most likely would have considerable buzz on their side, heading into Sundance.
One other way that a filmmaker could generate interest in their movie would be to hit the web forums for independent films. Independent films are very popular these days, with many actors and actresses seeking to generate credibility as a “real” actor by starring in low budget films. As a result, there are many forums and blogs pertaining to independent films. If an independent film’s director or star was able to be featured on such a site, that film likely could gain real steam.
The Sundance Film Festival was started as a way to showcase American films. Now, as the independent film industry has grown to include many cutting edge filmmakers, the competition to get good publicity for a film is fierce. A savvy filmmaker or producer likely could help their own cause with some judicious web marketing.
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