SEO Tips for Internet Marketers Just Starting Out
If you are new to internet marketing you are probably very confused by this “SEO” business everyone keeps talking about. Just what is SEO anyway? What makes it so important? SEO is an acronym that refers to the term, Search Engine Optimization. As a means for ensuring that their content and web pages are highly placed in the rankings of the big search engine companies, SEO is critical as among the most helpful tools that Internet marketeers possess. Many internet marketers use SEO techniques to help raise their pages up into the top pages of the search engines so that they get more customers and make more sales. Don’t worry: learning SEO is not impossible. Knowing where to start will make it all the more easy for you to understand and use it. Here is some important information that you need to know about SEO.
The search engines are very picky about what they will allow and what they will not allow. The spider criteria that they use will also change constantly. So it is better to practice a few tried and true techniques than to re-do your sites and your marketing efforts every time you hear that the Google’s algorithm for SEO has changed. First of all, be sure to adhere to the rules once you know the things you can do and those you can’t. As an online marketer, you do NOT want to get on the search engines’ bad side. Your traffic will die along with your indexing in search engines!
“Blac hat” SEO strategies just don’t work as well as you would like, so avoid stuffing your keywords on your pages and blending them in with the background, or giving your images the most keywords you can. This is disingenuous at best, and will not be looked upon kindly by the major search engine providers. You always want to investigate these techniques to determine if you’re dealing with a scam before you use them, especially when you’re told, “They’re really on the up-and-up even if they sound too good to be true.” Instead, breathe in good practices. Avoid the scammy.
Resist the temptation to cram a bunch of keywords onto the base of the page. Sometimes people do that and then go a bit further and make the text white or a color that blends into the background. Another trick people resort to is cramming keywords underneath image files. Avoid both of these practices. Rather than raise you through the page rankings, these will get you blacklisted by the big search engines. If someone says, ‘this is completely legit!’ but you know it sounds too good to be, then follow your gut. If something sounds like it’s a scam or a way to get over, then it is. And you will end up caught and penalized. Go with what is effective. Stay as far away from scams as you can get.
Here is a huge tip to help you: Anytime you place a link on your site, either internal or outbound links, make it a point to include the keyword or keyword phrase that you have picked for your site. Not only will it look better than the “Click Here!” links for your readers, it will allow the search engines to know which links point to which sites. Readers prefer links that occur within the content they are reading because it takes them on a treasure hunt to find even more information about the subject. Fewer people will be likely to click on the “Click Here!” links, because it feels a little pushy.
The key tenets of Search Engine Optimization really can be simplified to four words: Links, Popularity, Reputation, and Text. Once you know how to manage these four areas, all of the other little hints and tricks you read about do not matter. Regardless of whether or not you’re bringing SEO into your business, focus on these elements anyway. Forget about those other, SEO fly-by-night fads. They won’t last long enough for Google to put out its next page ranking. What you want to do instead is produce quality content that is easy to read. If you do this, SEO efforts will follow instinctively.
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