Overcoming Declining Fundraising Support
Since many schools and other organizations today find themselves suffering from a chronic state of under-funding, they are increasingly forced to hold multiple fundraisers through the course of the year. The problem is that a fundraising when done too often to the same people and by the same people will be hard to justify.
So the critical question is: how do you maintain real interest on the part of customers so as to keep support for your group strong, and how do you keep your salespeople from flagging, losing energy and interest in raising money for your organization? Here are some of the things that the fundraisers can do to continue getting the support of customers. Offer something new that the customer will want or need every time you undertake a fundraising campaign so they will continue to have a reason to buy. Offering the same product or service in one service year should be enough, for although the same are proven to be best sellers the first time, it may come out a dud the second time around and will leave a bad taste to the customers.
Sell products and services that customers will actually want or need, but there might no longer be a need or want for the same products and services if offered again, and customers will give their support only as a mere token of goodwill or maybe not at all. On the other hand, if the customers can buy from you products or services that they actually need and would have procured from somewhere else anyway, and then they will be fulfilling their needs and giving you support at the same time which will be satisfactory to all concerned.
The bottom line is that it is not advisable to go on a fundraising campaign every so often as this is a sure way of turning off your supporters, the logic being that the customers will feel exploited and may even stop altogether with their support, and it would also be difficult for your sales people to maintain their enthusiasm and energy.
Offer your people rewards so they can have the motivation to excel and get the better of their peers. If allowed, it is good time for pie throwing at the expense of a principal or dunk an authoritative figure. Also, make the connection obvious – show your salespeople the benefits that the organization will see from fundraising and by extension the benefits that they themselves will see.
As long as your organization engages in fundraising activities within bounds, and to avoid burnout to your customers and also your sales people, you can continue to look forward to fundraising as a continuing source of your much needed supplemental funds.
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