How to make good SEO for Dynamic Websites
One of the major issues which have always raised questions among the search engine optimization fraternity is “Search Engine Optimization (SEO) for Dynamic Websites”. In this whitepaper, we will show you how to optimize dynamic websites for top search engine rankings. What are “Dynamic Websites”?
Proceeding with the same logic presented in point # 2, indexing the same dynamic page might overload the servers of the search engines and therefore prevent the search engines to present with the most relevant information in the fastest possible time. Dynamic websites are websites whose pages are generated on the fly. Unlike static pages (primarily .htm/.html pages), dynamic pages are generated when an user triggers an action through that particular page. What are the problems that search engines face in indexing Dynamic URLs? Search engines often consider a dynamic URL as an infinite set of links. Since dynamic URLs find maximum application in online shopping carts, there is a possibility of incorporating a session id to a particular page. As session ids of that particular page change, the search engine spider needs to index an infinite number of copies of the same page, which is a Herculean task for them.
However, because our web crawler can easily overwhelm and crash sites serving dynamic content, we limit the amount of dynamic pages we index. (Source -http://www.google.com/webmasters/ ). Here is what Google says about indexing of dynamic websites. Reasons your site may not be included: Your pages are dynamically generated. We are able to index dynamically generated pages.
Submit this static page along with all the dynamic pages in various search engines, conforming to the search engine submission guidelines. Creation of a Static Page linked to an array of dynamic Pages. This approach is very effective, especially if you are the owner of a small online store selling a few products online. Just create a static page linking to all your dynamic pages. Optimize this static page for search engine rankings. Include a link title for all the product categories, place appropriate “alt” tag for the product images along with product description containing highly popular keywords relevant to your business (You can conduct keyword research for your site through http://www.wordtracker.com ).
Even a few years back, most of the major search engines did not index dynamic URLs, thereby often preventing top search engine rankings for the online stores. With Google starting to index dynamic URLs a few months ago, the picture is going to change in the coming days. This is more so because Google’s numero uno position is currently being threatened by Microsoft’s MSN (developing its own search engine) and Yahoo! who recently acquired Overture, the biggest player in the PPC Search Engine industry. Since the above URL does not contain any query strings, all search engines can index Amazon.com’s products. Amazon.com uses this method to get its product selections indexed by search engines. This is very important for Amazon, because being an online bookstore, it is very natural for them to adopt dynamic URLs yet it was equally important for them to make their dynamic URLs search engine index friendly.
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