How to Get the Best Results With Split-Testing Your Landing Page
Split-testing your landing page helps you increase your landing page in lots of ways so that you can really raise your conversion rate.
You already know how important it is to have a good headline if you want to make a big impact on your conversion rate. Multiple tests have shown that by altering the headline even a bit, you can alter the results. Besides the price point, your headline has the biggest impact on your landing page’s conversion rate. So do not ignore your headline when it comes to testing; put it through extensive testing so that you will know which headlines offer you the best results. The more you focus on your headlines, the better they will be.
When you are promoting or selling different but similar in nature products, you should do a split-test to see if you can get a good return on one landing page that sells many products or if your return is better when each product has its own landing page. Ultimately, your aim with the landing page is to get conversions, and either ways, you will see that your conversion rate is increasing or decreasing. It’s important to pay particular attention to this factor and to focus on a variety of products if that works for you or go with just one product if that is what works best.
Did you already know that you can make your scroll bar into a different color? It is possible and just by changing it to another color you can see your conversion rates go up. Now, there are many such small factors that aren’t really that significant, but by making a change to them, you bring a change in your conversions. The same goes for the placement of your opt-in box, the position of your e-cover graphic, etc. You want to make sure that you do not ignore even a tiny detail if addressing it can bring around a positive change. Rigorously carry out your split-tests to get the best long term results.
The tips that we discussed in the above article are easy to apply and they give results – the only that you need to keep in mind is that you maintain a level of consistency with your split-testing because just doing it once or twice isn’t enough. It’s important that you are constantly working on making your landing page better so that you can make sure that you get the best possible results; and what’s more, all of the tests and changes you do will make your job even easier in the long run, no matter which niche you have decided to target.
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