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Bettering Revenue By Opting For Higher Services With A Web Host

February 11th, 2012

It is not uncommon for IT users to ask why high availability is an important quality in a web host. It is important because low redundancy or unscheduled downtime is very valuable for many businesses. Downtime represents a lost revenue generation opportunity. UK web hosting providers help clients avoid those losses. This is vital for mission-critical applications and Web-sites that must maintain always available status 24×7. The service commitments made by a provider are specified in the service level agreement (SLA) concluded with the client.

A common service offered by a UK web host is a simple fall-over server. This is essentially a reserve server that kicks into action if the main server fails. In this event, all the software applications and IP addresses that normally reside on, or are managed by, the main server are automatically transferred to the fall-over server until the main server restarts.

In the first place, the distinction between scheduled and unscheduled downtime is important. Although it may seem counter-intuitive, scheduled rather than unscheduled downtime arguably causes the most disruption to service. This is because scheduled downtime is non-discretionary in the sense that it cannot be avoided. This can be a problem for some hosts unless they have sufficient slack capacity to use to maintain service to clients during the scheduled period.

For example, scheduled versus unscheduled downtime is a relevant distinction. It may seem somewhat counter to intuition, but scheduled downtime seems to cause more disruption than unscheduled downtime. Scheduled downtime, by definition, cannot be avoided; it must be performed at some time. The timing of the downtime is the only element that can be controlled by the management. This can be a major problem for some web hosts unless they have adequate alternative capacity that can remain in service to supply client needs during the scheduled period for the downtime capacity.

Scheduled service interruptions might involve normal repairs and maintenance, the installation of more efficient servers or hardware units, the replacement of outdated hardware capacity, and so on. Scheduled service interruptions may also involve the installation of new software patches. The patches usually require a modification to the system configuration plus a reboot to activate the new software.

Recovery time refers to the time required to restore operations from either a scheduled or unscheduled outage. Clearly, if service to the customer is interrupted, a short recovery time is desirable. Recovery time is also known as the estimated time of repair.

One point for bloggers to consider when evaluating Web hosting services is the ownership of their data or content. Many blogs are hosted on third-party managed sites like Google blogspot and WordPress. Bloggers hosted on these sites are at risk of losing their content without notice.

These blog sites have the legal right to remove all the content from a blog, without any obligation to notify the blogger, if the blog content is deemed offensive or to contravene the policy of the host.

In summary, it is easy to see why high availability is an important quality in a web host. High availability means high operational uptime and this in turn allows maximized revenue earning potential. Put another way, high availability is equivalent to low redundancy. This is financially important for many businesses and operationally critical for various public services (like GPS). Web hosting can help avoid lost opportunities.

Vi.net provides uk webhosting packages that can work to increase your revenue. Learn more on this from your web host

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